With a growing trend of people using mobile phones to access banking, Barclays.mobi unveils a revamped site making banking simpler and more intuitive. Banking information can now be easily viewed on a mobile phone browser, ultimately saving customers time when using the service.
The banking information presented to customers through their mobile phone now fits easily on their browser making it quicker for customers to view their account balance, statements at a glance, make transfers between accounts and make payments outside of the bank. In addition, they can find branches and ATMs, get answers to banking questions, view product offers and get support through the online banking helpdesk.
Sean Gilchrist, Barclays Digital Banking Director said: "We are the only UK bank to offer a specific mobi domain site which gives customers the benefit of having web pages designed specifically for viewing on mobile phones. We have experienced phenomenal growth, more than a 100 per cent since the start of the year with customers browsing banking services through their mobile phones. With this increased consumer demand it's important for Barclays to continually build on the strategy of improving the services for mobile banking customers."
Gilchrist adds "Perhaps with customers finding banking through low or high end mobile phones so much easier with the redesigned site we will see this way of banking catching up with online services as network speeds improve and data costs reduce."
At the beginning of the year Barclays became the first UK bank to offer its mobile banking customers free Kaspersky mobile fraud protection as fraudsters become more sophisticated. It covers anti-virus, anti spam and anti theft protection.
Barclays customers that are not banking online or by mobile can register by going to www.barclays.co.uk.
Barclays.mobi was launched in May 2007. The mobile web link "Barclays.mobi" provides access to the pages of Barclays Online Banking which have been specially optimised for viewing on mobile phones. After a secure log in, customers can do their banking.
Barclays
Date: 22.05.2009
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