Citibank Malaysia launches mobile privilege service
Citibank Malaysia has introduced its Citibank world privileges on mobile service, which provides its customers with access to all relevant offers and benefits via their mobile phone.
This is the first service of its kind in the country and is expected to attract 100,000 users over the next two years. Recognizing that credit card customers often miss out on deals and discounts at different outlets because information is not readily available, Citibank has introduced this new feature that allows customers to know all relevant offers at 40,000 merchant outlets in more than 40 countries, on their mobile phones.
"The spirit of innovation is high at Citibank as customers want things now or instantly. As consumer lifestyles and needs evolve, we create products and services to serve these needs, while providing quality customer experience. By focusing on customer needs, we are able to develop innovative solutions that customers want, and this influences and strengthens their relationship with Citibank," said Piyush Gupta, Citi country officer and CEO of Citibank Berhad.
With this service, Citibank credit card holders can use their mobile phones to access information related to special offers at 40,000 merchant outlets across more than 40 countries, including over 1,000 outlets in Malaysia. In addition, customers using the mobile service will also be rewarded with exclusive Citibank mobile vouchers from time to time.
The Citibank world privileges on mobile service is offered free of charge to all Citibank credit card holders.
Source: Citigroup Inc.
Date: 28.08.2007 [ID: 84]